STAT
A full-service company specializing in the analysis of the complete Purchase Order lifecycle, combining expertise from accounting, retail, third-party auditing, and consumer packaged goods to maximize clients' recovery efforts.
Role: Senior UX/UI Designer. Tools: Figma, Relume, Illustrator, Photoshop, LottieFiles. Type: Freelance. Year: 2025
Engaged to fully redesign STAT's corporate website, working closely with their Marketing team who provided brand guidelines and direction. The project covered desktop and mobile resolutions, and all designs were prepared for handoff to an external agency that implemented them in HubSpot. Following the site launch, I also collaborated with the team on the creation of LinkedIn templates for organic posts and paid ads.
Website Redesign
A full redesign of STAT's corporate website, modernizing the visual identity and improving the overall user experience while staying aligned with the brand guidelines provided by the Marketing team. SEO best practices were also applied to improve search engine ranking. Subtle Lottie animations were incorporated to enhance visual engagement and align with current web design trends. I used Relume’s AI-powered sitemap and wireframe generation to accelerate the early structuring phase, refining the output in Figma before applying STAT’s design system.
Sitemap
Defined the site structure and content hierarchy before jumping into visual design.
Desktop Resolution
Full-width layouts designed for large screens, prioritizing clarity and visual impact.
Mobile Resolution
All screens adapted for touch navigation and smaller viewports.
Design Specs
Technical specifications prepared for handoff to the implementation agency, covering layout details, component behavior, and visual guidelines to ensure accurate execution in HubSpot.
Marketing Pieces
LinkedIn templates designed for both organic posts and paid ads, available in light and dark themes — including an animated post template. Post and ad templates were delivered in Illustrator format, and the animated template in Photoshop format.
